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MARIE-MICHÈLE
Marie-Michèle is a trend consultant based in Montréal, Canada. She tracks evolution and societal shifts translating it into aesthetics (colours, style, textiles). She spends a large amount of time explaining what’s coming and why it is affecting society. She specializes in emerging mindset, youth culture (Gen Z and Y) and trend strategy alignment. She is also a university lecturer teaching trend analysis & featured expert in Nylon, Business Insider, Sourcing Journal (see more below).
From travelling the world to anticipating the world, Marie-Michele has made it her mission to stimulate companies to paint a creative and innovative future based on true values and human needs. She is a marathon finisher and sweet auntie of 5 nephews and nieces. |
Interviews
Human approach
With a master's degree from Italy, she developed a human behaviour approach of trend research. More than a simple personality trait, the deep needs of humans are reflected in their choices. There are several warning signs announcing emerging attitudes but in the current context of immediacy and information overload, it is difficult to decipher the true from the false, and to anticipate these future trends.
