MARIE-MICHÈLE
I Inspire design professionals & organizations to foresee the future in colors. 🔮⚡Marie-Michèle Larivée is a trend consultant based in Montréal, Canada. She tracks evolution and societal shifts translating it into aesthetics (colours, style, textiles). She spends a large amount of time explaining what’s coming and why it is affecting society. She specializes in emerging mindset, youth culture (Gen Z and Y) and trend strategy alignment. She is also a university lecturer at UQAM & featured expert in Dazed, Nylon, Business Insider, Sourcing Journal among others.
Her gaze is turn towards the future anticipating trends. She analyzes evolution, consumer behaviours and translate discoveries in strategies. With a human approach and a methodology developed over the years she helps companies put words and colors on data. She helps human trust their intuition to build a better future. AREAS OF EXPERTISE:
HER GOAL is to eradicate undesirable and reduce its impact on environment by capturing the shifts in society and translating it into strategies for fashion, interior & architecture, beauty & wellness, mobility organisations. APPROACH With a master's degree from Italy from Polimoda, Marie-Michèle developed a human behaviour approach of trend research (emotional forecasting). More than a simple personality trait, the deep needs of humans are reflected in their choices. There are several warning signs announcing emerging attitudes but in the current context of immediacy and information overload, it is difficult to decipher the true from the false, and to anticipate these future trends. HER DREAM is that every Canadian organisation is able to anticipate the future needs of its market Follow her on LinkedIn |
Research Interests
- Trend methodology & practices in companies
- Trend forecasting biais
- Relation of time between different generation in current society
- The anxiety society
Marie-Michèle is an active member of trend network & trend spotter for research units around the world including SoonSoonSoon, Copenhagen Institute of future studies & Trendwatching (TWIN). Reporting on consumer, design, retail, innovations and trends seen in North America, more specifically in Eastern Canada. She collects her finding weekly and contribute to expert discussions & insight.
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