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Awarded emerging entrepreneur by C2MTL, her mission is to avoid filling shelves with unwanted products by consciously creating products, services and strategies tailored to the intrinsic needs ion tomorrow's society. She speaks colours, creativity, innovation, intuition and human behavior tracing social changes. More than fads, trends can be seen in longer shock waves and hints to the upcoming communities. On a daily basis she oversees trend research and future methodology for start ups, professional organizations and higher education institution.
She is also a university lecturer at ESG-UQAM and contributor to international trends and innovation cells including TrendWatching, SoonSoonSoon, Copenhagen Institute of Future Studies and U + plurality. She is a trusted trend source for numerous media recently: |
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GOAL
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To eradicate the undesirable and reduce its impact on the environment by capturing the shifts in society and translating it into strategies for fashion, design, interior & architecture, beauty & wellness, entertainment, travel+leisure and mobility organisations.
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APPROACH
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With a master's degree from Polimoda, Italy and 5+ years of experience Marie-Michèle developed a human centric approach. More than a simple personality trait, the deep needs of humans are reflected in their choices. There are several warning signs announcing emerging attitudes but in the current context of immediacy and information overload, it is difficult to decipher the true from the false, and to anticipate these future opportunities without proper methodology.
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VISION
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With her help, in the near future, organisations are able to anticipate the future needs of their market with ethical methodology. Instead of viewing trends as a commercial advantage, organisations will seek in their power to build a better future.
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TALKS | COURSES | WORKSHOP | CONSULTING | RESEARCH | WRITING
Deep interest in |
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Marie-Michèle is an active member of trend & innovation research units around the world including SoonSoonSoon, Copenhagen Institute for Future Studies & Trendwatching (TWIN). She reports on consumer, design, retail, innovations and trends seen in North America, more specifically in Eastern Canada. She collects her findings weekly and contributes to experts discussions providing insight converted into reports.
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