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TALKS | WORKSHOP | COURSES | CONSULTING | REPORT ​| RESEARCH | WRITING
Trendland - Trend forecasting article

CONFERENCE & WORKSHOP

Trend conference & workshop in Canada
Marie-Michèle has participated in several events around the world. She provides to professionals the insight and necessary sensitivity to create, observe and predict a sustainable, ethical and colorful future. Encouraging professionals to take charge of the future of their community and review their trend methodology is what motivates them to speak on camera or on stage.
Latest Speaking engagements
Marie-Michèle is also often interviewed by journalist about trends, emerging movements and consumer (human) behavior by magazines, reviews, radio stations lately in: Vogue | Dazed | Nylon | Business Insider & more

CONSULTING RESEARCH & WRITING

Trend Research writing in Canada
As a trend, strategy and foresight consultant, Marie-Michèle conducted qualitative research, design sprints, helped implement co-creation methodologies, strategies and took part in the complete or partial development of trend reports for clients from several sectors: marketing, design, beauty and wellness, professional services, entertainment, travel + leisure and mobility.
LATEST projects
Methodology & deliverables
  • Desk research
  • Field research
  • Semiotic analysis
  • Interviews
  • Writing articles (B2B & creative writing)
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  • Trend report
  • Brand strategy and recommendations
  • Brand positioning Innovation strategy and implementation
  • Methodology audit and recommandations
Organizations she has worked with: ​RCCAQ | Trendland | Patty Shapiro & associates | ShwapClub | Speculative Futures Montreal | TWIN Trend Watching | Business of Purpose | U+ Plurality University | Infopresse | Divante | La Piscine & +

COURSE & TRAINING

Trend consulting fashion Canada
Marie-Michèle has often set up internal training courses for professional organizations, companies and academic institutions. Foresight and trend forecasting are disciplines that are hardly taught. She is remedying the situation by sharing her expertise as much as possible with the next generation. Marie-Michèle often gives conferences on forecasting trends. She recently started an A to Z course following an overhaul of the trend and lifestyle analysis program. Her classes are fun and energetic. The favorite subjects are: Trends, Marketing, Strategy, Design, Creativity, Innovation. Whether you want to build a new course / training, integrate a prospective (futuristic) part into your program or have any suggestions on how to go about it, contact her
Academic institutions with which she has collaborated with: ​École Supérieure de mode ESG-UQAM | Temple University, Klein College of Media and Communication | Université Concordia | Campus Notre-Dame de-Foy | Collège Lasalle (LCI) | Collège Marie-Victorin | Notre-Dame University | & +
let's talk
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Marie-Michèle is an active member of trend & innovation research units around the world including SoonSoonSoon, Copenhagen Institute for Future Studies & Trendwatching (TWIN). She reports on consumer, design, retail, innovations and trends seen in North America, more specifically in Eastern Canada. She collects her findings weekly and contributes to experts discussions providing insight converted into reports. 
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