MARIE-MICHELE LARIVEE
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Portfolio for UN Global Pulse

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Research & Writing
​​(selection)

REPORTS
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Future of entertainment
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credit: FMC-CMF artist: Johan Papin
Client: Canada media fund
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Canada Media Fund is a public-private partnership founded on April 1, 2010 by the Department of Canadian Heritage and the Canadian cable industry. It is used to fund the creation of original Canadian content and support the Canadian media industry.

Mandate: Analyze new trends due to the pandemic and inspire change motivating innovative strategies for the media industry in particular the met averse and immersive universe subject covering for the annual trend report. 
​Deliverable: Desk and field research, Expert interviews and 1800 words article. 


Trendsletter
Client: Marie-Michele Larivée
Every 28 days, I prepare a newsletter in French and English for my network around trends, weak signals, foresight methodologies and how to use collective intelligence in inclusive research projects since October 2021. 

Examples:

· Trendsletter #19 - Randomizing your research ✍ 🍠 🍛 🎣 🚗
· Trendsletter #15 - Report, Concept and Color of the year review 📄🕛
· Trendsletter #14 - Can art be a search engine? 🖼️ 🔍
· Trendsletter - Is it hard to imagine the future? Not necessarily..
2021-2022 TRENDS
Client: Infopresse
Infopresse is the training expert in communication, marketing, media, digital, and leadership in Quebec: 300 in-class, in-company and online training, 20 specialized conferences and hundreds of articles and tips for companies.

Mandate: Analyze new trends due to the pandemic and inspire change motivating innovative strategies for the audience of over a hundred professionals at Infopresse's upcoming annual year-end trends event
​Deliverable: One hour presentation & short report

Link the whole presentation
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E-commerce trend report
Client: Divante
Divante is a global leader in e-commerce, experimentation and opinion solutions. The team of more than 250 experts strengthens e-commerce for the B2B and B2C segments, working with companies like Bosch, SAP and Tally Weijl.
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Mandate: Contribute to the development of a report on upcoming trends in e-commerce and analyze how consumer behavior is changing towards online shopping. Along with 30 other experts, we've compiled the ideas to build this technology-driven report.

Link: eCommerce Trends report 2021
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POST-COVID 19 WORLD - DELPHI STUDY
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Client: Copenhagen Institute of Future Studies
Copenhagen Institute of Future Studies is an independent, non-profit, future-oriented think tank group founded in 1969.

Mandate: Provide an advising and expert eye on an uncertain situation. Using a questionnaire and a very specific question, each expert had to do their research and share their vision of the world after the Covid-19 health crisis by establishing levels of probability for each criterion.
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Link: video report
CLIENTELE OF TOMORROW
Client: Regroupement des cabinets de courtage d’assurance du Québec
RCCAQ is a professional union whose mission is to promote and defend the socio-economic interests of member firms as well as to support them in their design.

Mandate: Demystify the myths about generations, unravel them and enlighten the participants of the annual conference on marketing, technological and social media trends for Generation Y (millennials) and Z.

Deliverable: “Brain date” style workshop with Congress participants, answering their questions and guiding them towards their strategies to adapt to meet the insurance needs of the next generations. Ahead of the event, a sheet was created as an additional guide to take home.

Link recap sheet
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METHODOLOGY
STUDIO PAR LA PISCINE
Client: La Piscine
Created in 2015, La piscine is a non-profit organisation whose mission is to provide cultural and creative entrepreneurs with support growing and structuring their companies through programs, workspaces, tailored event programming and innovation services.

Mandate: The mandate was to revised the research methodology of the team, implement better practices and conduct large scale qualitative research resulting in themes for Studio entering the attention into the start up and emerging industries. Marie-Michèle helped bring to life this ambitious project at the same time managing two (2) research assistant: Studio is built for experiments, provides insights and brings to life new businesses. 

Link Studio
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COLLECTIVE BRAIN
Client: Trendwatching | tw:in
TrendWatching's extensive content team is a community of over 800 trend-driven professionals and enthusiasts in over 65 countries who aim to create a better business world through meaningful, goal-driven trends and innovations.

Mandate: ​Shared alongside 86 other experts methodology derived from Canada's cultural environment and references used on a daily basis: accelerators, news, magazines, etc. Collective Brain is an ever-evolving intelligence hub from the hand of the Insight Network (TWIN). A collection of 1800 sources (and more) organized by industries, regions and centers of interest that will guide the next research project to better understand culture, trends and unveil new business opportunities.

Deliverable: Additions to a shared document of personal methodology

​
Link towards Collective Brain (restricted access)
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SCANNING
INNOVATION OF THE DAY
Client: Trendwatching | tw:in
TrendWatching
's extensive content team is a community of over 800 trend-driven professionals and enthusiasts in over 65 countries who aim to create a better business world through meaningful, goal-driven trends and innovations.

Mandate: Marie-Michèle is a member of the TWIN community since 2020, on a volontary basis spotter share on TWIN slack their findings and interesting purpose-driven innovations from around the globe. Marie-Michèle's findings were featured numerous times as innovation of the day. The purpose of the newsletter is to encourage and inspire companies to do better for better good, small changes count. Incremental innovations is also innovative. 

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👉 In Austria, supermarket SPAR prints number for domestic violence helpline on receipts​
👉 Energy company Dalkia adds 'delete by' dates to social media posts​
👉 Project translates sign language to non-sign language users during video calls​
COVID INNOVATIONS
Client: Business of Purpose & Trendwatching
Business of Purpose is a global community of motivated business professionals with a mission to build a business world that champions sustainability, fairness and well-being.

Mandate: In a time of inspiration blackout and a global pandemic, the goal of participating in this project was to inspire businesses with failure of ideas and bring out the positive aspect and innovations brought by the Covid-19 pandemic. The mandate for Marie-Michèle Larivée specifically was to monitor, research and add innovations from Canada as well as in the global retail sphere.

Link CovidInnovations website
Link report
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Global Scanning Network
Client: Copenhagen Institute of Future Studies
Copenhagen Institute of Future Studies is an independent, non-profit, future-oriented think tank group founded in 1969. The Global Scanning Network (GSN) is a network of Institute staff and a team of global ambassadors. Ambassadors are masters / PhD graduates and professionals who participate in the network on a six-month rotation, providing expert perspectives in the fields of science and technology, politics, culture, design, innovation, business management, finance, marketing and branding.

Mandate: Through weekly reports applying the "Horizontal scanning" method an internal data base of scan is built - the process of systematically analyzing the external environment for evidence of emerging disruptive issues that would also allow tracking of changes in established phenomena or trends. Like the article presented below, observations related to new behaviors, new governance, new urbanism and new business innovations were entered on the internal platform. It is a process that seeks to identify the first signs of a potentially disruptive development while monitoring developments within the framework of ongoing trends. This information is applied in consultancy work and published in our reports and the Scenario.
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Deliverable: Research, weekly scan and writing of observations inside the Podio internal sharing platform 
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ARTS & CULTURE
The future of food
Client: U+ Plurality University
The Plurality University Network (U+) is a network, open and international organization whose mission is to detect, connect and bring together people and organizations who mobilize the resources of the imagination to explore alternative futures.
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Mandate: Using installations of art and artwork, develop futuristic concepts of what the future holds for us. In the form of an online and print magazine
Deliverable: Research, analysis and development of concepts in collaboration with other members and in real time following an online meeting on a collective Miro board.


Link magazine U+ #4 The future of Food 
Link towards "food web" 
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U+zine #7 ''Clothes''
Client: U+ Plurality University
The Plurality University Network (U+) is a network, open and international organization whose mission is to detect, connect and bring together people and organizations who mobilize the resources of the imagination to explore alternative futures.
​
Mandate: Using installations of art and artwork, develop futuristic concepts of what the future holds for us. In the form of an online and print magazine with open call applicants content. 
Deliverable: Research, analysis and development of concepts in collaboration with other members and in real time following online meetings on a collective board.


Link to publication: U+#7 Future of Clothes
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TRENDLAND
Client: Trendland
Online Magazine, Trendland.com, redefines new ways of telling stories through a rich visual journey.

Mandate: Marie-Michèle is a regular trend researcher and contributing editor covering categories of design, lifestyle, culture and art. The stories published are relevant and defined by pushing the contemporary lifestyle and culture in new directions. Due to her advantageous geographical location, she often explores subjects such as lifestyles, contemporary culture, video games, exhibitions and other artistic hubs concentrated in Montreal. She therefore often explores field research stage, observes and notes artistic critics.

Delivrable: Research, writing and visuals in the form of a magazine article

Link to articles here
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Workshops & Facilitation
​(selection)

Imagining the future : A collective workshop 
Client: DX3
DX3 is Canada's largest conference and trade fair dedicated to retail, marketing and technology. Through engaging content and immersive experiences, DX3 connects the world's leading technology brands with Canada's leading brands, retailers, marketers and agencies.

Description: In the current state of flux, it can be difficult to imagine the future. How will these movements emerge and create new behaviors for the future of our society? In this participatory workshop, you will team up, break the gray veil that is affixed to the future, and reflect using techniques for forecasting values, trends and strategies relevant to your organization in the years to come. After a brief introduction to trends and innovation, Marie-Michèle will guide you towards developing an enlightened vision.


Deliverable: Facilitation and creation of the online workshop

Ideas/ Output: 
  • Skills Based Learning and Gig Economy
  • The economy with no money 

Link Miro board
The Clientele of 2035
Client: ShwapClub
The Shwapclub is a clothing exchange shop. Its mission is to facilitate the reuse of clothing to fight against wasted clothing.

Mandate: Using a participatory workshop, each team member was had to take an active role in brainstorming and developing ideas. The aim of the workshop was to imagine the clientele of the future of the company and at the same time to consolidate the team's vision regarding the challenges to come and the strategies to be adopted.
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Deliverable: Facilitation and creation of the workshop

Ideas / Output: 
  • The future of the Sorority
  • The bequeath exchange
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Workshop on intuition
Client: Campus Notre Dame-de-Foy
The CNDF, a private college in Quebec, also welcomes international students with pre-university, professional and technical programs.

Mandate: Get students to work on their intuition, their inhibition and share their ideas by collectively creating a futuristic vision of what awaits them as a cultural sphere in the coming years. Through a participatory workshop and sharing tools, the barriers were broken down and the students were no longer afraid of copying existing ideas  but worked together to create a future.
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Deliverable: Facilitation and creation of an online workshop

Ideas & Output: 
  • The gender identity of the future
  • Contemporary survivalism
  • 'The show must go on'
speculative Futures Montreal
Client: Speculative Futures Montréal
Montreal chapter of Speculative Futures, an international dating community that focuses on work and practice in the areas of speculative and critical design, design-fiction, future studies and strategic foresight. 
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Mandate: Bring a local expert's eye to a global topic.
Deliverable: Two-hour online co-conference with visual exploring the themes and pitfalls of foresight, followed by a workshop facilitated by SFM and guided by our experts reflections.

Ideas & Output:
  • Future of DIY
  • Publishing and press release
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& tons more
Trendland - Trend forecasting article
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